What: Ghoom Barabar Ghoom postcards by the Bindaas Collective, email This e-mail address is being protected from spambots. You need JavaScript enabled to view it , also available at Loose Ends, Bandra (W), Rs 40 per piece.

Why: This Delhi-based collective works with rural communities to create products (fabrics, jewelry, home stuff) that bring fresh, whimsical perspectives to pop culture icons. We especially love their Roll Baby Roll, Guide, and Maharani Chhap postcards, which can also be customised for bulk orders (50 pieces and up).

When: You want to send a better letter.